NetNotes

A Design and Technology Blog

Mac OS X 10.7 Lion available through $99 developer program

Apple today released a developer preview of its upcoming major release of Mac OS X. Dubbed “Lion” in a long list of cat-themed names, this new 10.7 version includes a ton of features that bring it up-to-par with the latest innovations in its iOS platform which powers iPhone & iPad.

Jared’s Take: Pouring over some of the finer details on Apple’s developer site and comments from developers on discussion boards, this is a definite shift in direction for the Mac platform. The always-on, always-available, “fluid” nature of the iPhone & iPad which we’ve grown to love and appreciate–that kind of “appliance” style reliability–is now being applied to the sometimes squirrely realm of traditional desktop computing. Features like autosave, multi-touch switching of fullscreen apps, LaunchPad, instant recall of app state, background process management, the tighter integration with Apple’s App Store–all this combines to create a new and compelling experience by which future computer systems from Microsoft and others will be judged.

The power-control geek crowd may find some pause for concern here, as Apple continues the shift away from “bare metal” access to files, power utilities, and manual management of running processes towards a consumer-centric appliance model where everything under the hood is hidden away. Even I am wary of the implications, I’ll admit. Still, it’s clear there will always be some environment where the bare metal is accessible–simply because that’s the only way you could develop the “sandboxed” apps that will live on these new iOS-style platforms. In other words, developers need developer tools, plain and simple.

I’m excited about Lion. I think this will be the most innovative Mac OS X release since 10.4 Tiger from an end-user perspective. We shall see come summer.

From the press release:

Lion features Mission Control, an innovative new view of everything running on your Mac; Launchpad, a new home for all your Mac apps; full screen apps that use the entire Mac display; and new Multi-Touch™ gestures. Lion also includes the Mac App Store℠, the best place to discover, install and automatically update Mac apps. The Lion preview is available to Mac Developer Program members through the Mac App Store today, and the final version of Lion will ship to customers this summer.

“The iPad has inspired a new generation of innovative features in Lion,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Developers are going to love Mission Control and Launchpad, and can now start adding great new Lion features like full screen, gestures, Versions and Auto Save to their own apps.”

Mission Control is a powerful, entirely new feature that unifies Exposé®, Dashboard, Spaces®, and full screen apps to give you a bird’s eye view of every app and window running on your Mac. With a simple swipe, your desktop zooms out to display your open windows grouped by app, thumbnails of your full screen apps as well as your Dashboard, and allows you to instantly navigate anywhere with a click.

Launchpad makes it easier than ever to find and launch any app. With a single click, Launchpad displays all your Mac apps in a stunning full screen layout where you can launch, re-order or organize apps into folders. You can also arrange apps into multiple pages and swipe between them.

Lion brings the full screen experience that iPad users love to the Mac. With one click, your application window goes full screen, taking advantage of your Mac’s brilliant display. You can swipe from one full screen window to another and even back to your Desktop or Dashboard.

New Multi-Touch gestures and fluid animations give you a natural and intuitive way to interact with your Mac. New gestures include pinching your fingers to zoom in on a web page or image, swiping left or right to turn a page or switch between full screen apps and swiping up to enter Mission Control.

Lion also includes the Mac App Store, where you can find great new apps, buy them with your iTunes® account, and download and install them in just one step. Apps purchased from the Mac App Store are installed directly into Launchpad.

Additional features in Lion include:

  • a new version of Mail, with an elegant, widescreen layout inspired by the iPad; Conversations, which automatically groups related messages into one easy to read timeline; more powerful search; and support for Microsoft Exchange 2010;
  • AirDrop, a remarkably simple way to copy files wirelessly from one Mac to another with no setup;
  • Versions, which automatically saves successive versions of your document as you create it, and gives you an easy way to browse, edit and even revert to previous versions;
  • Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;
  • Auto Save, which automatically saves your documents as you work;
  • the all new FileVault, that provides high performance full disk encryption for local and external drives, and the ability to wipe data from your Mac instantaneously; and
  • Mac OS X Lion Server, which makes setting up a server easier than ever and adds support for managing Mac OS X Lion, iPhone®, iPad and iPod touch® devices.

Black Hat SEO is Bad, Bad, Bad

Approrpriate SEO work that considered legit is called “white hat”, whereas spamming or gaming the system is called “black hat”. Avoid black hat SEO like the plague. From ReadWriteWeb:

This article outlines how American mega-retailer J.C. Penney was caught gaming search engines by paying to have a large number of links to their Website published across thousands of other sites, often with little or no relevance to things like “cocktail dresses,” “area rugs” or any of the other anchor text phrases used to build up the PageRank of JCPenny.com for high-value search terms.

After learning of the link-building scheme, Google’s Webspam team began manually penalizing JCPenney.com.

The lesson for smaller businesses is hard to miss: If you hire the wrong SEO consultant or otherwise engage in optimization tactics that Google frowns upon, your rankings could go in the toilet, potentially doing permanent damage to your online business.

Amazing! Aerial footage of uncontacted Amazon tribe

It’s one thing to hear about these things and read about them. It’s another thing to see it. It sounds more like sci-fi than real life (we’re aliens flying our ships over the earthlings!), but this is real. And I can’t even imagine what it must be like to be one of these villagers and seeing this huge bird-like “creature” flying overhead out of the blue!

Uncontacted Amazon Tribe: First ever aerial footage from Survival International on Vimeo.

Favorite read: Monday Note

Every Monday, Frédéric Fillloux and Jean-Louis Gassée publish Monday Note. Each issue of this weekly column features an erudite analysis by both authors of the latest digital publishing and gadgetry news. I’ve been subscribed for several months, and I’ve found their writing to be among the best of the tech world.

Mr. Gassée has been on my radar for years because he was once CEO of Be, makers of the BeOS and BeIA platforms which at the time (predating Apple’s Mac OS X) were the best of the industry. In fact, I very nearly switched from Windows to BeOS, but when that finally imploded due to Microsoft’s late 90′s monopolistic practices in the PC arena, I was left to wander aimlessly from one lousy Linux distribution to another before finally finding tech nirvana on the shiny new OS X-powered Mac platform.

So, needless to say, I have a certain fondness for the perspective of Jean-Louis, and his Paris-based writing partner Frédéric contributes great insight into the chaotic world of 21st-century publishing. Monday Note—don’t miss it.

Evolution of a Logo

Our Siteshine logo has gone through several iterations since first launching in December 2009. How did we arrive at our newest version? As you can see, our corporate branding and website were totally relaunched changed as of yesterday, and we thought it’d be a good idea to explain some of the reasoning behind both the previous versions as well as the latest.
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7 out of 10 Adults Never Use White Pages, 60% Find Contact Info Online

WhitePages.com and its Ban the Phone Book initiative today announced the results from a December online survey conducted on its behalf by Harris Interactive. The survey shows that nearly 7 out of 10 American adults rarely or never use the white pages phone book for looking up phone numbers and addresses for people or businesses, 87 percent support opt-in initiatives where they would receive the phone book only if requested, and 60 percent of online adults find the contact information they need through online channels (online directories — 29 percent, search engines — 28 percent or social networks — 3 percent).”

From MSNBC

New HTML5 Logo Revealed

HTML 5HTML5 has been around for a while now, and a lot of people in my industry understand how important it and related standards technologies such as CSS3 are for the future of the Web. However, conveying that in an eye-catching manner to the typical “lay person” has been pretty much up for grabs. Until now.

The W3C (World Wide Web Consortium), which is the main standards body in charge of drafting specifications for Web technologies, today released a new HTML5 logo that promotes the fresh power of the latest “open Web” technologies. I think it looks fantastic. What’s interesting is there’s not just a single logo, but a set of icons accompanying it that reference specific aspects of the HTML5 spec or related specs (CSS3, SVG, etc.). You can create a badge showing off which of those various features are in use on your site.

It’ll be interesting to see how quickly this new branding effort takes off. My guess is you’ll see it used a lot by Web designers quickly, followed by more and more apps, and eventually a host of sites wanting to align themselves with the buzz surrounding HTML5. Anything that boosts awareness of what HTML5 is all about is fine by me!

Just Launched: Potential Plus Consulting

We are excited to announce the launch of our latest client website, Potential Plus Consulting. Siteshine was hired by David Gustafson in November 2010 to develop a website for his consulting firm, and in only two months we collaborated with him and his logo designer to craft a professional, quality website. We helped create the marketing impact of the home page and developed a straightforward navigation outline. The website design was built on top of WordPress, allowing David full access to update the site as needed down the road in order to promote Potential Plus Consulting easily and effectively.

I hope you enjoy visiting the new site as much as we enjoying developing it!

Just Launched: Rotary Club of Santa Rosa

I’m pleased to announce the brand-new site Siteshine just completed for the one of the largest of the Rotary Clubs in Sonoma County. I was fortunate enough to meet the chair of their website redesign committee right at the time when they were beginning to think they could use some outside assistance, and in no time we were sitting down and thinking up some really neat ideas. Over the course of the last couple of months, we nailed down the design and layout, and I helped their content author learn how to use the new WordPress-based editing system.

The domain name just switched over to the new site, so if you see an odd link or image not working as expected, please let me know. I hope you enjoy checking out Santa Rosa Rotary Club!


Agendas and MiFi

Two things that are really cool: Agendas and MiFi.

Agendas lets you set up a meeting agenda on your iPad, and then “broadcast” the agenda to all other iPads on the local network. And by agenda, I don’t mean just some text on a white sheet, I mean a full interactive graphical experience complete with two-way question/answer/discussion going on. That, in my opinion, is totally cool. I have not yet used it on my iPad as I don’t have a second one handy to test it with, but it’s been recommended to me and you need to check out their video to see what it can do.

MiFi is Verizon’s very nifty little black thingamajigdodad that creates a wireless hotspot for your iPad, notebook, etc. out of their 3G network. I was part of a presentation yesterday unveiling a website I’d worked on for a client, and he had an iPad and a MiFi set up and it was very cool. No WiFi available? No problem. In the past, that would have killed our presentation, but instead we were able to pull it off using the MiFi. So check it out. I think I’ll get me one very soon (my iPad is WiFi-only).