Happy New Year! It’s 2010, wow, a whole new decade.
I just read a very practical opinion piece by photographer Scott Bourne. I thought it was quite relevant to the type of creative work we do as Web designers. Money quote:
Ahh pictures – you know, the things that come out of the camera? Some photographers spend WAAAAAY too much time thinking about gear and process. David duChemin’s tag line is “Gear is good – vision is better.” Well I think I might adopt a tag line of my own. “Process is good – but pictures are what matter.”
In all the years I’ve been selling images, not one (non-photographer) client has asked me what f-stop or Photoshop filter – or RAW converter I used. The clients just care about the end result – the photographs.
Yes, and our clients don’t really care what language I prefer writing code in or how awesome my image slicing skills are or how beautiful my CSS selectors are constructed under the hood. They just care about about the end result – an attractive, usable, and effective Web site.