Archive for January, 2010

Who Will Buy the iPad?

mail_20100127As promised, here is my take on the new Apple iPad, announced today at a special event and slated (ha) to be released in late March. I will answer the title question, but first, the details.

First of all, the hardware specs are impressive. The display is a 1024×768 resolution with a 9.7 inch size LED-backlit screen. It’s 0.5 inches thick and weighs 1.5 pounds. Multi-touch is a given, and the big surprise here is that Apple is using a custom-designed 1GHz processor named the A4. Hands-on reports from the event indicate the the speed of the interface is extremely fast and responsive. The physical design is very attractive but nothing really new for any current user of an iPhone or even MacBook. We in the tech sector knew exactly what we wanted an Apple tablet to look like, and Apple delivered. One thing I was wondering about was external video support, and it looks like a VGA display out is supported via a Dock connector adapter. I’m looking forward to seeing how this works for on-the-fly presentations.

The software interface for the iPad is gorgeous. It’s a natural evolution of the iPhone OS and the enhanced capabilities of key apps like Calendar, Contacts, E-mail, and iPod/iTunes compared to the iPhone are obvious and most welcome. I was most impressed by the look & feel of the Calendar app — interacting with your appointments has never been this fun! — and Mail which has borrowed a page from Microsoft and shows a sleek vertically-oriented 2-pane interface when the iPad is in landscape mode. In fact, many apps sport a multi-pane design which make sense considering you could pretty much fit three iPhones side-by-side on one iPad. The animations and transitions through the software as you use your fingers on the touchscreen may seem like superfluous eye-candy, but it really does make the interface feel more “real” and organic.

Pricing is not mind-blowing but very reasonable: $499 for the base model with 16GB of memory, $599 and $699 for 32GB and 64GB respectively. You’ll have to pay an additional $130 if you get a model with 3G connectivity (highly useful if you want to hop on AT&T’s cell network when you aren’t around a WiFi hotspot).

Now the reason for the title of the post is this: already the naysayers and tech prognosticators are coming out with guns blazing to say the iPad is doomed because it doesn’t support multi-tasking (it runs one app at a time just like the iPhone), doesn’t have a USB port, doesn’t have an iSight camera, can’t run full-featured desktop OS apps, and isn’t suitable as an e-book reader because it uses an LCD backlit display instead of e-ink. Now I would love multi-tasking support so I could work on something while Pandora radio is playing in the background. But, guess what? I have an iPhone to play Pandora on. I would love to have an iSight camera to do video conferencing on. But guess what? I have a MacBook Pro for that, and I can run all the big OS apps on that I want.

The iPad isn’t a replacement for a computer. The iPad isn’t a keyboard-less MacBook. The iPad is a highly-portable, inexpensive, fun-to-use consumer device for surfing the Web, enjoying visually-inspiring multimedia content, managing the day-to-day aspects of one’s life, and doing fun stuff like reading, research, and Internet communication on a screen far easier to work with than the tiny screen on an iPhone/iPod touch. The iPad is for people that don’t need a whole lot of features. That’s why all of the tablet PCs have failed in the consumer marketplace to date and new Windows 7-based tablets like the HP Slate will be another niche product. Nobody wants a PC with a tiny touchscreen. The OS sucks for that, the software is far too complicated, and the multimedia experience is subpar.

There’s a reason the iPod won and beat out all other MP3 players. It does exactly what it needs to do to play content, and no more. The iPhone is a smash hit because it does exactly what it needs to do to be a mobile phone, a tool for managing your daily business & personal life, and a way to play casual games and have fun online.

The iPad will be a successful product because it does only what it needs to do, and no more. In fact, the iPad is more significant for what it can’t do than what it can. I’m a Web designer, so I use Photoshop all the time. But the iPad will never run Photoshop. If Adobe does comes out with a Photoshop for the iPad, it will be radically different, and it should. The mantra of the iPhone/iPod/iPad is simplicity, simplicity, simplicity. Make computing easy and fun. Remove all the headaches. Stay focused on core features only and wrap them in the most attractive interface ever. People will pay for that, and they have. They bought the iPod. They bought the iPhone. And they’ll buy the iPad.

At least I will.

How the Apple Tablet Could Change the Web

I was an iPhone user pretty much from Day 1. That was back in summer of 2007. It was the first portable touchscreen computer I’d ever used, and it rocked. But let me give you even more backstory…

172030812_a19c2e2247_mIn the 2000-2001, a company named Be announced they would be partnering with several companies to launch “Internet Appliances” or IAs that would come in several form factors. Be had been developing a desktop OS named BeOS for several years prior but was unable to find traction in a consumer PC market dominated by Microsoft. They decided to retool BeOS into BeIA and give it a go in the device space.

One of the main uses of BeIA that was demonstrated was in a wireless handheld device sporting the tablet form factor (see the photo at right) The hope was that a specialized Internet-enabled OS with an interface and development stack suited to next-generation graphics and touchscreen hardware would capture the market by storm. As we all know now, BeIA never took off commercially and Be ended up getting bought by Palm, who more or less let BeOS and BeIA lanquish into complete obscurity.

Here’s the thing though: I wanted a BeIA Web tablet. I wanted it bad. I dreamed of being able to roam around the house with a book-sized slate in my hand, writing e-mail and surfing the Web wirelessly and enjoying sophisticated multimedia content. Remember, this was years before the iPhone, before the iPod even, before Mac OS X was first released. When I saw BeIA tablets, I saw the future.

Now here we are, and it’s 2010, and Apple is very likely to announce tomorrow the first Mac OS X tablet computer. Granted, the rumors seem to indicate it will probably be running a variant of the iPhone OS, but that’s basically a variant of Mac OS X, so I like to call it the OS X Tablet. Why is this significant? It’s significant because Apple is going to parlay its incredible success with the Mac, iPod, and iPhone platforms into a new platform. It’s significant because Apple will be making the undeniable statement that tablets are the future. They were the future in 2000 and they are the future in 2010. The reason they never took off in the past whether it was Be or Microsoft or another company pushing the form factor is because the price, the software functionality, and the hardware design never hit that magic sweet spot.

I believe Apple will hit that sweet spot, and if this device takes off like I had hoped the BeIA devices would ten years ago, it could revolutionize how we consume content and interact with media on the Web. It could cement the sea change already underway with the iPhone and tip the scales of the Web from a mouse-and-keyboard centric interface to a touch-based interface. It could change what we think of when we think of a “Web site” and usher a new milestone in the evolution of online interactivity.

Hyperbole? Maybe. But remember: I’ve been wanting a slick Web tablet for ten years. To say I’m excited about what might be announced tomorrow is a grave understatement.

Come back tomorrow, and I’ll share my thoughts on whatever Apple has pulled out of its hat once again!

We redesigned our site

Yes, it’s true. Our “new new” Web site is now online! We’re very, very happy with the look and the detailed information about our services. But it appears we have some explainin’ to do.

When the first version of Siteshine went live last month, it was the result of a design that has been in the works from before the Siteshine brand was introduced. Though our team has been working together for several years, Siteshine is a new identity for us. We knew after launching the site on short notice that we wanted to take a step back and revisit the style and feeling we wanted to convey from the design of our site based on a better understanding of our mission and core values.

After an invigorating collaborative fast track, the redesign came into focus easily. We really like it and hope you do too. Let us know if you have any questions or ideas. Oh, and in case you’re wondering, this is it. We don’t plan to redesign our site again any time soon. Version 2 will be around a while. :)

Competition vs. Strategy

I’m in the Web design business, so you’d think my biggest source of competition would be other Web designers, right? Well, there’s a certain amount of logic to that, to be sure, but one of the biggest challenges we face as Web designers is helping potential clients understand how important it is to (a) get a Web site up and running (period!), and (b) have a site that looks clean, attractive, up-to-date, and personalized to customers’ needs.

One argument for focusing on this area as part of an overall business strategy is this: if a customer came to your office or retail outlet and the floor was messy, products or informational materials were scattered around haphazardly, hired help was unfriendly, lighting was dull and depressing, etc., would you expect the customer to return and give you lots of repeat business? Would you expect them to be really excited about your services and tell all their friends? No? Then why would you expect that when your Web site’s content is poorly organized, news is old and stale, colors are dull or garish, and presentation is sub-par compared to other popular sites (especially ones in your market segment)?

Local bookstores know how big of a deal the Web is: witness the rise of Amazon. Make sure you’re thinking ahead and take the time to formulate your online strategy. It will cost some money, yes, but perhaps not as much as you might think. And the returns can be significant.

“The clients just care about the end result”

Happy New Year! It’s 2010, wow, a whole new decade.

I just read a very practical opinion piece by photographer Scott Bourne. I thought it was quite relevant to the type of creative work we do as Web designers. Money quote:

Ahh pictures – you know, the things that come out of the camera? Some photographers spend WAAAAAY too much time thinking about gear and process. David duChemin’s tag line is “Gear is good – vision is better.” Well I think I might adopt a tag line of my own. “Process is good – but pictures are what matter.”

In all the years I’ve been selling images, not one (non-photographer) client has asked me what f-stop or Photoshop filter – or RAW converter I used. The clients just care about the end result – the photographs.

Yes, and our clients don’t really care what language I prefer writing code in or how awesome my image slicing skills are or how beautiful my CSS selectors are constructed under the hood. They just care about about the end result – an attractive, usable, and effective Web site.